Agadir is the premier seaside resort in Morocco with 10km of unspoiled white beaches and 300 days of sunshine every year, Agadir really does have everything you need for a day at the beach. It’s also the chief seaport of Morocco on the western side and as such, the city is famous for its fishing industry and the huge variety of fish for sale.

Agadir is undergoing a transformation as part of the King’s plans for modernisation all across Morocco. Currently, driving in Agadir is a challenge as many roads are being dug up and replaced with a new road system. Many of the old routes are now gone and have been replaced with wide tree-lined avenues and new lighting, giving the city a really vibrant feel.

A new bus route is also being installed running around 7km across the city from the north port to the Souk area, taking in the commercial center of Agadir. A new city Centre is being built in the Fonty area where lots of new restaurants and shops have already appeared. All plans are to be completed by the end of 2024.

A day trip to Agadir is well worth while as there are plenty of things to see, and if you love shopping a visit to the Souk of Agadir (Souk) is a must-do activity as it is the largest souk outside of Marrakesh. As part of the city’s facelift, the souk has also been recently renovated and new gates and a roof has been installed.

There are around 21 entrances to the souk, so it’s as well to remember the entrance number you came in from. The Souk is a buzz of activity and can be very noisy, expect there to be lots of bartering amid the humor, and do be prepared to haggle – it is expected and you could well bag a bargain.

If you really are not interested, then it’s best to politely say so rather than be quiet as this is often mistaken as rudeness. Traditional ceramics and pottery, jewelry, and leather goods will all be on display – do have a wander around the food sections – the sights and smells are something you’ll remember!

Agadir is also known for the Valley of the Birds, this stretch of parkland draws plenty of birds throughout the year who wander about in the wilderness of the park. A few aviaries, a zoo, a cascading waterfall and a big playground is what makes the place ideal for a family picnic – this is currently closed but will re-open soon, fresh and new.

The Kasbah in Agadir was unfortunately destroyed by an earthquake in the 1960’s but it still has an incredible view of the bay and the port (which is constantly buzzing) and makes an excellent visit at sundown. The trip can be taken by local Taxi, or on foot, but it worth the visit which ever way your choose. The scenery is amazing from the top.

A new cable car has been installed and opened in July 2022, taking you to the top in around 10 minutes. The views of Agadir can be enjoyed during the short trip. Once you arrive at the top, you will see that the Kasbar walls have been restored and there are lots of other works going on inside – again this will open before 2024.

The corniche in Agadir boasts many restaurants where you can have excellent food and watch the world go by at your leisure and for the more lively visitor there are nightclubs and bars that can entertain you. Also, the Marina is a good place to hang out in the evenings to enjoy a coffee or meal

The beachfront has been recently renovated and reflects its cosmopolitan attitude and approach with large promenades and restaurants.

Other places to go

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